What's Going On At Cyphers? Glad You Asked...

Hi all -

It's been a while since I've done one of these here Cyphers Agency updates. Things are going very well here. Our new AE, Kimberly, is working out very well. She's very sharp and very organized. She's keeping lots of balls rolling here!

Here are some other highlights:

1. Allied Trailers (www.alliedtrailers.com) is doing very well. We've completed our research and based on that research, we have put together our initial creative brief to drive the brand development process. We're just waiting for the CEO of Allied to get back from his trip to Africa, so that we can get the brief approved. Once that goes through, we can go forward with the creative process. That should be good fun! (No, seriously, I'm really excited).

2. We were notified by The Center for Advanced Dentistry (www.smileannapolis.com) that they would like to move forward with us. We're going to be doing some brand development for them as well as communications planning and various other marketing tasks. This is not a huge account for us, but Dr. Djawdan and his wife, Renee are super people, and they're right here in our own backyard. There's something to be said about working with great people and not having to commute!

3. Megasoft (www.megasoft.com) is going well. We did their 2 minute presentation video in a record one-week turnaround and I think it turned out really well. Maybe we'll get it up on www.thecyphersagency.com pretty soon! Now we're moving forward with branding for Megasoft Consultants, one of their subsidiaries. The more I think about it, we're doing a LOT of branding jobs lately. It's nice to see companies finally seeing the value of going through this process. I think it's one of the best bang for the buck marketing expenditures you can make.

4. We had a great meeting with the folks at Caldwell & Gregory (www.caldwellandgregory.com) last week. The drive to Richmond Virginia was pretty brutal, especially with the rain, but I think we'll really be able to help them. They really haven't done much with respect to marketing in a while, but they could certainly use it. I usually don't criticize our clients' and prospects' work, but their Web site is atrocious (I only say this because they know it's true!!!). We're going to hook them up and make them seem as big as they really are.

5. To add to our list of successful first meetings, we had one late in the week with The Phillips Corporation. Not Philips (the TV maker). They are a holding company for manufacturers and distributors of high end manufacturing equipment. I would give you the link to their Web site, but they don't have one!!! Imagine that, a $135,000,000 company without a Web site. We'll fix that. I'm really excited about this one too.

6. We did finally submit our proposal to the New Jersey Association of REALTORS for marketing services. As you know, we already work with these folks on their monthly magazine to approximately 45,000 REALTORS. This would be outside the scope of that work. Keep your fingers crossed.

I think that's it. Did I miss anything? If I did, can someone let me know!??!

Garret Ohm
The Cyphers Agency
An Annapolis based advertising agency
www.cyphersagency.com