Cyphers Creative For Resilient Corporation Appears in Forbes Magazine

Hi all -

Now that the March Fortune Magazine will be hitting the stands any day now, I wanted to show everyone some creative we recently did for Resilient Corporation, a company that works with companies that need to ensure that they are resilient. For those that don't know, business resilience is defined as: an organization's capability to maintain its functions and structure in the face of internal and external change and to respond positively when it can or degrade when it must.

In doing the ad for Fortune Magazine, we were placing this relatively new company against a number of other competitors such as Deloitte & Touche. So we had to take a look at what their target audience would perceive as an attractive benefit that would make them hire Resilient over the competition. Long story short, after researching this further, it turns out that Resilient Corporation is the only company that actually measures,scores and benchmarks a company's resilience, unlike other companies that simply analyze resilience and provide a gigantic written report along with consulting. Resilient actually quantifies it.

Look for it starting March 12 on newsstands!

Best,

Garret Ohm