Busy Week: Marketing the Georgetown MBA

Hi all -

Darren Easton, Kimberly Putnam and I had a busy week last week getting ready for our Georgetown University pitch for the McDonough School of Business. They are the #22 MBA program in the entire United States (ranked most recently by Business Week, but most people don't know it. Locally, schools like American University and especially University of Maryland's Robert H. Smith School of business enjoy a much better reputation, largely due to the fact that they spend quite a lot on marketing.

Ray Cooper, the Associate Dean at McDonough, was brought on board in September to help bolster the school's reputation and marketing to their target audiences. In doing so, they are going to work on rebranding McDonough after their market research is complete (which, incidentally, I hope we will be helping them with). But first, Ray wanted to launch a brand awareness campaign in the local DC Metro market, which is why they called The Cyphers Agency.

So, we swung into a high gear to get ready for this pitch. We had a week to put together a creative plan and a media plan. It was stressful, but we did it, and I'm really proud of what we did. I can't share it with you just yet because it hasn't been approved by the client; however, I think it's really great work from the Creative Department and cuts right to the core of what we want to communicate to local business leaders and influences and potential students: Georgetown's McDonough School of Business is a top 25 MBA program.

Garret