Thursday, September 13, 2007

Finally a Meeting with OGHD

Hi Cyphers Fans,

Just a quick update for those interested. We FINALLY (it took me almost 2 years) secured a meeting with Old Glory Harley Davidson, the new Harley Davidson Dealership that is going to be located on Rt. 197 in Laurel, Maryland. I've been salivating over the opportunity to talk to these guys since I read that they were coming up from
North Carolina to open the dealership.

They are extremely nice guys and seem to really have their stuff together. Above all, they're passionate for the brand and are excited about the opportunity to connect with the local riding community. I think we're going to have a great partnership - let's hope.

I'm committed to learning all about their business and their target consumer. For Harley, that consumer ranges wildly - from the 20 year old 'kid' dreaming about buying a bike in a couple years, to the 35 year old CEO of a bank, to a 50 year old woman. But the one thing that ties all of these people together is the passion for the brand. Harley owners are some of the most loyal and proud there are. We're looking forward to helping Old Glory Harley Davidson better connect with their target audience through brand building, advertising, public relations and event planning and management.

On a side note, here is a rather funny picture from today's pitch. Harley T-Shirts aren't probably the best idea with dress slacks and dress shoes - but it sure was fun!

Garret Ohm
www.thecyphersagency.com

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