Superbowl Sneak Peek

It's not Superbowl yet, but we’ve got an inside connection to give you a few sneak peeks into the biggest commercials. Can you picture a Super Bowl without a GoDaddy.com ad? Or the pre-game lengths the company goes through to get a spot approved? I can, but where's the fun in that? The tenth time was the charm this year for Go Daddy. The first nine times, consisting of five different concepts, spelled rejection for the company. There is a plot twist concerning this year's ad; it's not the ad Go Daddy wanted to run, and it's a cliffhanger! A group of friends, except for one, are watching the big game in "Spot On," the approved ad. The other friend is sitting at a computer, eagerly awaiting the online launch of "Exposure," the unapproved ad starring Indy racecar driver Danica Patrick. Everyone races to the computer to see a snippet of the banned ad, featuring Patrick slowly unzipping her jacket.



What's underneath? Besides the obvious, who knows? The approved ad is slated to run in the first quarter and drives viewers to GoDaddy's Web site to see what Danica's hiding.