Dear Internet Community,
Thanks for visiting our blog but we've moved it here. We decided to give the blog an updated design and a new Wordpress management system. Please check it out and thanks again for stopping by!
Wednesday, July 16, 2008
New Blog
Posted by Christina Drews-Leonard at 6:42 AM 0 comments
Monday, June 9, 2008
Thursday's Open House
Thanks to everyone for coming out to see our new space last Thursday! We had a great time showing it off. Here are a few pics:
Posted by Christina Drews-Leonard at 6:00 AM 3 comments
Wednesday, May 7, 2008
Campaigns Out to Launch
Corona Cinco de Mayo
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Morning Tongue
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Posted by Christina Drews-Leonard at 10:18 AM 0 comments
Distinguish Your Company with Marketing
Whether the current state of the economy has affected your industry or not, the reality is you are probably more careful on how and where you spend your marketing dollars. To be cautious is understandable but before you make any moves consider this analogy by MarketingSherpa.
Imagine you’re a broker on Wall Street and your client’s stock is plummeting across the board. Would you sell the plummeting stocks, ride out the storm, or invest in even more stocks?
If you answered ‘invest in even more stocks’ you are right! Don’t stop investing (or marketing). The goal is to buy up as many stocks as you can now so when the market turns around you own a greater share of stocks.
This same concept applies to investing in your branding and marketing efforts during this downturn. By innovating your products or services now you'll discover non-traditional customers in new niche markets, resulting in a larger slice of the market share pie when the market comes back to life.
So although times may seem tough, take this opportunity to break away from the pack. Your next question may be ‘how do I begin?’
Dig for the Truth
Your first step is to immediately uncover new markets and new customers since your local and traditional customers are probably cutting back on their purchases. Start by researching and analyzing your current customers and their spending habits. You could identify a new trend and then respond with a new service or product to meet the changing needs.
By adopting this philosophy you are automatically setting yourself apart from your competition.
Example: Plastic Surgery Specialist (PSS) of Annapolis took notice of moms coming to them for certain procedures that would give them back their pre-mom bodies. Therefore we created the ‘Mommy Makeover’ where several procedures are wrapped up into one nice package.
Implement your Innovation:
Step two includes implementing your innovation. Take the research you gathered and formulate a strategic plan to implement your new product. In today’s economy where money is tight and gas is at a historical high people tend to stay home more. And when they’re home, they’re online – shopping, e-mailing, looking for entertainment and searching for ways to save a buck. With this in mind, make your marketing dollars work harder by using online marketing tactics such as search engine marketing.
Online campaigns are more cost-effective and quantifiable unlike traditional TV, radio and print campaigns. Since you’re launching a new product or service in a new market, you will be able to reach a broader audience at a lower cost. Plus you are able to quantify the leads better against your marketing dollar.
Example: Annapolis Lighting discovered their audience is mainly the high-end niche. Based on this we created the ‘Lighting Supremacy’ brand that targeted this audience. This new brand was launched in several integrated campaigns such as the Pink Ticket and Holiday Campaign in the fall and winter of 2007. Each campaign included a microsite, search engine marketing and an email component. These campaigns generated a 95% click-through rate, which was significantly more revenue than recent past promotions.
Visit our site, www.TheCyphersAgency.com, to contact us for help with your search engine marketing and advertising.
Posted by Christina Drews-Leonard at 8:05 AM 0 comments
Tuesday, May 6, 2008
The Cyphers Agency has Officially Moved Up!
ANNAPOLIS, MD – May 6, 2008 – The Cyphers Agency (Cyphers), a leading full-service marketing, advertising and public relations agency recently relocated their office in Annapolis to the new building on Old Solomon’s Island Road.
“Our hard work and dedication over the past decade has led us to this exciting turning point. We are thankful to our loyal customers who have worked with us over the years in helping them grow their businesses,” said Dave Cyphers, owner of Cyphers.
Most of the 5,000 square foot office is an open studio space that was designed to inspire collaborative thinking.
“We wanted to create an office environment that would influence and inspire creativity,” said Darren Easton, Creative Director at Cyphers. “Visual stimulation was the key. This space energizes people and makes them want to create work at an even higher level. There was a real push to add color, angles, a variety of lighting, and whimsical elements (such as galvanized and glass walls) to get people to see and think differently. We made a point to sweat the details instead of skip them – I think it has truly paid off.”
Cyphers current clients range from local favorites like Fractured Prune Donuts to Annapolis-based TSS Software, the nations leading national title software company. Most recently Cyphers won a 2008 ADDY award for their Annapolis Lighting mixed media campaign.
The Cyphers Agency, Inc. is a full-service marketing, advertising and public relations agency with a focus on brand development and interactive services. Headquartered in
Posted by Elizabeth at 12:44 PM 3 comments
Friday, April 11, 2008
See our talented team!
Last night, the Baltimore Addy Award Show showcased the talents of the Maryland advertising community with the theme "Baltimore's Got Talent". See more about the Baltimore Advertising Association here: http://www.baltimoreadvertising.com/. We had the opportunity to show off our own special talents in a video created by our team. The show was a success and we took home an Addy award for our work for Annapolis Lighting. We'll post more about that later.
Watch the video below:
Posted by Christina Drews-Leonard at 7:00 AM 2 comments
Monday, March 3, 2008
"The Newbies"
“Good character is more to be praised than outstanding talent”, but at The Cyphers Agency, we have both. We take pride in knowing we have a staff comprised of character, aptitude and determination. When we see someone that would fit us like a glove, we know we want them as part of our team. We are excited to bring on board two new employees, Nicole Thompson and Lucas Hanyok. Nicole was hired as Custom Publications Account Executive where she will be managing editorials and advertising for various publications. She brings experience from companies such as Alter Communications and Crosby Marketing. Lucas, the newest addition to our creative team originally came to Cyphers as a Freelancer. When an opportunity arose to keep him full time, we knew we could not let him go! He will be working full time on various accounts as a Graphic Designer. We are extremely happy to be working with both of these amazing people!
Posted by Jason at 5:51 AM 1 comments